What is STORM?
We are a collaborative of over 80 Puget Sound Area cities, counties, state agencies and nonprofits working together to understand and reach our shared audiences for clean water actions.

• We use social marketing strategies using marketing practices for social benefit.
• This shared approach creates a disciplined and science-based approach to public involvement and understanding of influences on an issue.
• Smart government through sharing time, resources and projects, we can be more effective, consistent, cost efficient and learn together.

STORM'S Vision - People living and working in our communities will take actions that protect water quality within the Puget Sound basin.
STORM'S Mission - To work together with regional partners to address polluted runoff by advancing broad-scale behavior change.

Under NPDES permit S5.C.2 for Phase 2 jurisdictions and S.5C.11 for Phase 1 agencies, partners may collaborate on general awareness or behavior change programs. To meet that annual requirement, STORM manages:

• Websites Natural Yard Care Neighborhoods and Puget Sound Starts Here.
• Awareness projects like Don't Drip and Drive, DontWaitToInflate.org
• Social media: Facebook, Instagram and blog: Puget Sound Starts Here Waterlog – Communities working together for a healthy environment.
• And an Event tool to feature stewardship events on the websites and track data for partners.